Hojicha Co. Wins Best Tea 2019 at Toronto Coffee & Tea Expo
Hojicha Dark Roast Delighted the Crowd and Impressed Judges of the Best Cup Competition at the Festival
TORONTO, ON, May 7, 2019 - Hojicha Co. is proud to announce that Hojicha Dark Roast won first place in the Best Cup Competition at the 2019 edition of the Toronto Coffee & Tea Expo. The event took place in Toronto on May 4-5 at the CF Shops at Don Mills and featured nearly 60 coffee and tea vendors.
"We are very pleased with the event turnout and with the crowd's response to our teas," said Francois Mathieu, Co-Founder of Hojicha Co. "Most attendees tasted roasted green tea for the very first time and they were pleasantly surprised by the unique taste and aroma of hojicha."
Hojicha is a Japanese green tea that originated in Kyoto in the 1920s, and it is made by roasting green tea leaves and stems. Along with removing bitterness from the green tea, the roasting process gives hojicha its signature earthy aroma and reddish-brown color.
Attendees of the festival had the opportunity to discover hojicha by tasting the company's two different loose leaf roasted green teas: Hojicha Dark Roast and Hojicha Gold Roast. Local bakers and cafe owners were also able to order Hojicha Powder, the company's latest product sourced directly from the tea farm in Kyoto, Japan.
"It was our first event as a tea vendor, and it was wonderful to meet new and existing customers in person," said Danielle Geva, Co-Founder of Hojicha Co. "We found that when people get to taste hojicha firsthand, they love it as much as we do!"
Hojicha Dark Roast, the winning tea of the Best Cup Competition is available for sale on the company's online store.
About Hojicha Co.
Hojicha Co. is the first brand to specialize in hojicha roasted green tea. Our premium hojicha is packaged fresh directly from the fields of Kyoto, Japan. We proudly offer high quality hojicha which is naturally low in caffeine, contains no additives, and no unnecessary blending or processing. Roasted green tea offers many of the benefits of traditional Japanese green tea while containing virtually no caffeine or bitterness.
SOURCE Hojicha Co.
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